PUBLICATIONS

TH.EVERYTHING

April 2026 TH.EVERYTHING launched its first special edition Art Cologne Palma Mallorca present at the fair, in Palma and across Mallorca at VIP events.

VERY Magazine was published from 1997 to 2018 by Uscha Pohl out of New York and London. In 2000 she added the VERYstyleguide  – city guide series for creatives – was added to the mix. 2011 Pohl’s close collaborator Cees Krijnen initiated TH.EVERYTHING as a nod to Pohl’s VERY magazine. Working together since 1998, in 2025 Pohl and Krijnen travelled back to Biella, Italy, visiting Michelangelo Pistoletto, longtime friend and supporter of Krijnen’s. In the aftermath the pair joined forces for this publication with Pohl now editing and UP&CO producing the TH.EVERYTHING, Krijnen publishes the paper, which is printed in The Netherlands and distributed in key art locations.

Click here for the online magazine edition
Click here for the films on you tube

DJOURNAL

Uscha Pohl has been writing on art for the Düsseldorf magazine for Thomas Majevszki, publishing DJournal since 2023.
Articles

UP&CO and its VERY Publishing History

UP&CO’s VERY Magazine:

Opening its door as art gallery and fashion house in 1996, in 1997 UP&CO launched VERY magazine as inhouse magazine which for 20 years showcased UP&CO’s interdisciplinary approach to creativity with a penchant for social issues. The editorial stance was to get as close as possible to the individual artist’s own truth, content often included Uscha Pohl directly collaborating with artists, some creating their own magazine pages or choosing a writer they felt best understood their work.

VERYstyleguide

In 2000 Pohl created the VERYstyleguide series, which in collaboration with Barnes & Noble and the Sunday Times launched on September 10, 2001 in three volumes: VERY London, VERY New York and VERY Fashion. While the VERYcityguides were insider guides based on interviews of creatives in each town, the FASHION guides were B2B guides covering 13 cities globally. By 2006 one side of the guides featured ethical / sustainable solutions and the guides had expended to Paris, and Berlin, as Rio de Janeiro, the first ever non-touristic guide to the city. The series issued close to 50 guides in the years 2000-2011, with particular visibility at the counter of the legendary store Colette in Paris during fashionweek Paris.

VERYeye2eye

2004 Uscha Pohl created a special accessory magazine for the eye2eye fashion fair, in collaboration with José Neves, later the founder of farfetch.com; cover by Mia Enell.

VERY Hyères

2005-2012: VERYHyères became the annual foldout guide & map accompanying the villa Noailles Fashion festival in the South of France as well as ‘Les Rencontres de la Mode’ by the ‘Chambre Syndical de la Haute Couture et de la Mode’, an international seminar and roundtable programme spearheaded by Laurence Sudre.